The field log
We do not design activewear in a studio and hope. Every piece goes out to testers in the conditions it was built for, and it only ships once the notes come back clean.
Established 2021 · Lahore and London
Why the name
Where you wear it
changes what it needs
A legging that works on a studio floor at 22 degrees is not the same legging that works on a wet hill at four. Most brands sell you one and let you find out. We build for the place, log the place, and put the place on the label.
That is the whole idea behind the name. Tell us where you are going and we can tell you what will hold up.
How a piece gets made
Five stages, in order
Stage 01 · Draft
Start from a complaint
Every piece starts with something that annoyed someone. A waistband that rolled, a seam that rubbed, a pocket that spilled. We write the complaint at the top of the tech pack and it stays there.
Stage 02 · Sample
Three fabrics, one pattern
We cut the same pattern in three candidate fabrics. Weight, recovery and opacity get measured on a bench before anything gets worn.
Stage 03 · Field block
Six weeks with 40 people
Samples go out to testers across the 32 locations. They train in them, wash them and log conditions after every session. No styled shoots, no gym with perfect air conditioning.
Stage 04 · Notes
The pattern changes or it dies
Notes go back into the pattern. Roughly one in three samples does not survive this stage, and that is the point of having it.
Stage 05 · Run
Small batches, printed log
Production runs are deliberately small. Every piece ships with its field record printed on the care label, so you know exactly what it was built against.
Materials
What we use,
and what we do not
Recycled
78 percent
Most of the range runs on recycled polyamide and polyester. The rest is a blend where recycled content would cost us recovery.
Dye
Low water
Our knit mill uses a low liquor ratio dye process. It uses about a third of the water of a conventional run.
Never
No PFAS finishes
Water repellency comes from construction and a PFAS free finish. It needs reproofing sooner, and we think that is the right trade.
Factories
Four, all named
Two in Portugal, one in Sri Lanka, one in Pakistan. Audited annually, and listed by name on every product page from next season.
Join the programme
Become a tester
We take on ten new testers a season. You get the samples free, you keep them, and in return you log every session honestly, including the parts we will not enjoy reading.